CHINH PHONG Group
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Industry Pack · Tourism

Tourism

Turn scattered destination data into one living data layer that platforms can put to work.

Discuss a digitization challenge

The problem

A destination is not a single record. It is a system of places, services, events and heritage that must stay linked and up to date.

Wooden boats moored on the river in front of the yellow houses of Hoi An old town
The gate of an old temple in Hoi An, with a curved tiled roof and red lanterns
Hoi An from above at sunset: the town, the river and its boats
A lantern shop in Hoi An at dusk, its silk lanterns lit
Boats with glowing lanterns on the river in Hoi An at night

What goes in

Every part of the town gets one record

  1. Record 1 of 5 · Place

    Places, in two languages

    Each place keeps one name and description in Vietnamese and English, with proper names left as they are.

    • Name (VI)
    • Name (EN)
    • Source

  2. Record 2 of 5 · Heritage

    Heritage sites

    Each monument is linked to the places, festivals and events around it, by place and time.

    • Linked places
    • Linked events
    • Source

  3. Record 3 of 5 · Route

    The destination and its routes

    One standard record for the destination and for each route, with coordinates and a source.

    • Coordinates
    • Route
    • Source

  4. Record 4 of 5 · Service

    Shops, lodging and services

    Each service gets the same record, with its licence, rating and opening hours.

    • Licence
    • Rating
    • Opening hours

  5. Record 5 of 5 · Event

    Festivals and events

    Event calendars become records too, each tied to the place and the time it happens.

    • Date
    • Place
    • Source
Generated image: a studio model of a riverside old town by day, with a temple, a covered bridge, yellow shophouses, market stalls, a pier and four boats

What makes it hard

Five hard problems we solve

  1. Problem 1 of 5

    One place, many names

    A place or service shows up under different names in different sources.

  2. Problem 2 of 5

    Things keep changing

    Operators, ratings, opening hours and events change all the time.

  3. Problem 3 of 5

    The value is in the links

    Places, services, heritage and events matter most when they are linked.

  4. Problem 4 of 5

    Many languages, one source

    Every language version must stay tied to a source you can name.

  5. Problem 5 of 5

    Sources that disagree

    Sources conflict, and some have no clear origin or date.

Generated image: the same old town model at night, every place lit, lantern strings linking them and floating lanterns on the river

What you get

The town, joined up

Output 1 of 5

One master record per place

One trusted record for each place, service and site.

Output 2 of 5

Places linked to each other

Places, services, heritage and events, linked into one map of relations.

Output 3 of 5

Content with its source

Structured details and content that carry their source.

Output 4 of 5

Data for travel platforms

An API and datasets for travel portals, maps, chatbots and AI.

Output 5 of 5

Kept up to date

Rules to refresh each record and keep its check status.

Aerial view of Hoi An old town at night, with lantern boats on the river

Where the value lives

Platforms that understand the place

Not only pages

The platform sees the whole destination: places, services and events linked together.

Tourism digitization

Watch how Chinh Phong connects destination records into traceable tourism data.

2 min 26 s, illustrative data

01Destination context

Start with one sample dataset

Start with one dataset that shows your usual mix and a clear standard for the result. We will turn it into a data production line you can measure, accept and grow.

Discuss a digitization challenge

  1. Survey the sources

    List the documents, maps, images and databases, who holds them and what use rights apply.

  2. Agree the structure

    Agree fields, destination codes, units and naming rules with the tourism authority.

  3. Digitize and reconcile

    Extract and match several sources, and record the source of every value.

  4. Check, then open access

    Check against an agreed sample, then open search and API access to platforms.

This is a planned service, not a claim of delivery. Any project starts from a sample dataset and clear acceptance checks.

Next industry pack

Archives & Historical Records

Preserve the original. Activate the data.

Read the Archives pack